06 apr. 2022
In Algemene discussies
Today's brand marketing is closely related to insight into human nature, and the essence of marketing ultimately falls on consumers. How to capture and attract users from all aspects of the product, and how to implement strategies fax number database after insight into human nature; the author of this article shared Let's take a look at the analysis of brands' insight into human nature and understanding of consumer behavior. In recent years, what I have felt deeply is that in the new consumer wave that "all businesses are worth doing all over again", few brands make products with concepts. Most brands have either gone out of the market with products that are cost-effective and replaced by big brands, Media marketing is a god, and I call them "tool man brands". Traffic can create topics, channels can open up the market, and cost-effectiveness can improve sales. But these three factors can only be regarded as the driving force of the product fax number database after the brand is established. They can never constitute, nor influence, nor define a real brand. What should a well-known brand look like? It exists in the minds of fans, and influences their choices, which makes people think and yearn for them. They think your products are cool and your brand is very high-end. This is "the brand I want". So, how can you light up the heartbeat of consumers, so that consumers can "meet Yang Guo for the first time at Fengling Ferry, and they will miss Yang Guo for a lifetime" about your brand. The core is two words: attacking fax number database the heart. 01 The first step: to create a social currency product with the function of generating dopamine for consumers. Dopamine is a neurotransmitter. It conveys the message of excitement and joy, and is also associated with addiction. Used in the relationship between brands and consumers, your product makes many people addicted, and because of addiction, user stickiness is generated.