According to data from the National Bureau of Statistics, the total population of Generation Z in my country is currently about 260 million, and as more and more Generation Z enter university or start their careers, they have begun to show their strong influence as a new generation of consumers. In fact, looking at the content produced by the surrounding brands and the people they talk to, you can well perceive the importance of the target group of Generation Z to new consumer brands or some fast-moving consumer brands. Moreover,
Generation Z advocates self-esteem, has diverse aesthetics, and takes interest as a social guide. The dissemination on social media and the guidance of content play a crucial role. Therefore, whether it is an emerging brand or a traditional brand, how to grasp the consumption of Generation Z Dividends and extending the brand life cycle have become the top priority for grasping the current market increment. We have also talked job title email list about the analysis of the generation Z population before. Today, we mainly focus on the three perspectives of the generation Z population insight, consumption insight, and content insight , and have a deep understanding of the Z generation. 1. Crowd Insights: Core Spiritual Needs It is somewhat one-sided and superficial if the understanding of Generation Z is still on trendy, cool, and individualistic, and it is somewhat one-sided and superficial to think that cool visuals can impress them.
The consumption concept of Generation Z is: consumption is a multiple manifestation of personality expression, social conversation and self-rewarding. Personality expression is embodied in two aspects. On the one hand, Ta people like to express their own ideas in the crowd and show their own personality. On the other hand, they do not care about other people's eyes and only do what they think is right. In terms of interest, Generation Z is willing to invest time and "gold" power for interest, and interest becomes the center of their social chain. According to Nielsen data, 71% of Generation Z have their own long-term interests and hobbies, and they are willing to Invest a lot of personal time to maintain it.